GOOD DAY, READERS.
Amadeus has two product announcements coming Tuesday — AI Commerce, which makes hotels bookable through AI assistant channels, and the official launch of Amadeus Max, which lets hotel staff query data in plain English. But the bigger story is infrastructure. Amadeus is Google’s only B2B hospitality partner on the Universal Commerce Protocol, the framework being built to govern how AI agents find, book, and transact hotels. If UCP becomes the standard, Amadeus will have helped write the rules.
Hotels that can’t connect to agentic booking channels at speed and scale risk something worse than losing bookings to competitors — they risk not surfacing at all.
Skift Global Forum
The executives deciding how hotels connect to agentic channels will be in one room this September.
1000+ attendees, 600+ companies. The CEOs of Hilton, Booking Holdings, Expedia, and Accor on stage in NYC, alongside Amadeus President of Travel Decius Valmorbida. Tickets are discounted for the next 72 hours.
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MORNING HEADLINES
SKIFT PODCAST NETWORK
Hotels know more about their guests than ever before, but most of that information is trapped in disconnected systems.
In this clip from Good Morning Hospitality: Hotels Edition, Sarah Dandashy and Steve Turk discuss one of hospitality's biggest technology challenges: getting dozens of systems to actually talk to each other.
From restaurants and spas to valet, retail, and guest rooms, travelers interact with countless touchpoints during a stay. Yet many operators still lack a unified view of the guest experience.
The conversation explores what becomes possible when hotel data is finally connected—from more personalized service to smarter recommendations and increased revenue—and why implementing those systems remains one of the industry's toughest operational challenges.
SKIFT TRAVEL 200
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