All the big hotel brands are making bets on AI, but they all have the same end goal: More direct bookings.
Mar 13, 2026
Hilton's CEO says the United States needs a new global tourism strategy
Mar 12, 2026
Meet Airbnb's new global operations chief — and the challenges waiting for him.
Mar 11, 2026
Connecting The Dots
What I'm writing and reading about on Skift this week
Airport lines are getting longer in the U.S. as a partial government shutdown continues.
Mar 10, 2026
Airlines have been canceling flights to the Middle East throughout the week as their stocks plunged amid rising oil prices caused by the breakout of war in Iran.
Mar 7, 2026
I'm back from ITB Berlin, where the single most common question I fielded — in every variation imaginable — was some version of: What does it feel like to be an American right now? The world is curious.
AI will definitely disrupt the booking status quo, but are the tools being built the ones consumers want?
Mar 6, 2026
Our latest on the ways the bombing of Iran is rippling through hotels in the region.
Mar 5, 2026
Who stands to benefit from the new suite of agentic AI tools in travel?
“I don’t think disintermediation is really a risk at all," Booking Holdings' CFO said this week.
Mar 4, 2026
Very Online
Booking’s stock fell on fears hotel AI could bypass OTAs despite chains’ limited share.
Feb 25, 2026
Activist shareholder campaigns in travel used to be relatively rare. That’s changed over the last 18 months.
