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The $2,555 Economy Seat

The $2,555 Economy Seat

Regular passengers — families, business travelers, people just trying to get home — are getting hit with fares that would make a first-class cabin blush.

Sarah Kopit, Skift Editor-in-Chief
by Sarah Kopit, Skift Editor-in-Chief

Mar 14, 2026

The Hotel Industry’s AI Race

The Hotel Industry’s AI Race

All the big hotel brands are making bets on AI, but they all have the same end goal: More direct bookings.

Adriana Lee, Travel Tech Reporter
Adriana Lee, Travel Tech Reporter

Mar 13, 2026

U.S. Tourism Is Failing

U.S. Tourism Is Failing

Hilton's CEO says the United States needs a new global tourism strategy

Sean O'Neill, Senior Hospitality Editor
Sean O'Neill, Senior Hospitality Editor

Mar 12, 2026

Airbnb Taps Uber Exec

Airbnb Taps Uber Exec

Meet Airbnb's new global operations chief — and the challenges waiting for him.

Dennis Schaal, Skift Executive Editor
Dennis Schaal, Skift Executive Editor

Mar 11, 2026

Authors

Oliver Buchannon
Rafat Ali, Skift Founder & CEO
Oliver Buchannon
Sarah Kopit, Skift Editor-in-Chief
Oliver Buchannon
Sean O'Neill, Senior Hospitality Editor

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Creator Monoculture Vs. Destination Identity

Connecting The Dots

Creator Monoculture Vs. Destination Identity

What I'm writing and reading about on Skift this week

Rafat Ali, Skift Founder & CEO
Rafat Ali, Skift Founder & CEO

Mar 11, 2026

TSA Logjam

TSA Logjam

Airport lines are getting longer in the U.S. as a partial government shutdown continues.

Dennis Schaal, Skift Executive Editor
Dennis Schaal, Skift Executive Editor

Mar 10, 2026

✈️ Middle East Turbulence

✈️ Middle East Turbulence

Airlines have been canceling flights to the Middle East throughout the week as their stocks plunged amid rising oil prices caused by the breakout of war in Iran.

Meghna Maharishi, Airline Reporter
Meghna Maharishi, Airline Reporter

Mar 7, 2026

What It Feels Like to Be American Now

What It Feels Like to Be American Now

I'm back from ITB Berlin, where the single most common question I fielded — in every variation imaginable — was some version of: What does it feel like to be an American right now? The world is curious.

Sarah Kopit, Skift Editor-in-Chief
Sarah Kopit, Skift Editor-in-Chief

Mar 7, 2026

The AI Agents Nobody Is Asking For

The AI Agents Nobody Is Asking For

AI will definitely disrupt the booking status quo, but are the tools being built the ones consumers want?

Adriana Lee, Travel Tech Reporter
Adriana Lee, Travel Tech Reporter

Mar 6, 2026

Iran War: Hotel Impact

Iran War: Hotel Impact

Our latest on the ways the bombing of Iran is rippling through hotels in the region.

Sean O'Neill, Senior Hospitality Editor
Sean O'Neill, Senior Hospitality Editor

Mar 5, 2026

Agentic AI Tools: Who Wins?

Agentic AI Tools: Who Wins?

Who stands to benefit from the new suite of agentic AI tools in travel?

Seth Borko, Head of Skift Research
Seth Borko, Head of Skift Research

Mar 5, 2026

Booking the Contrarian

Booking the Contrarian

“I don’t think disintermediation is really a risk at all," Booking Holdings' CFO said this week.

Dennis Schaal, Skift Executive Editor
Dennis Schaal, Skift Executive Editor

Mar 4, 2026

Booking Pressure Cooker

Very Online

Booking Pressure Cooker

Booking’s stock fell on fears hotel AI could bypass OTAs despite chains’ limited share.

Dennis Schaal, Skift Executive Editor
Dennis Schaal, Skift Executive Editor

Feb 25, 2026

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