Airbnb is expanding its travel products, again.

Here's a list to date: apartments and homes, hotels, experiences, and now its services offering includes airport rides to your stay. Services already included everything from personal training to photography and having Instacart stock your refrigerator with food.

What do they think will fly with consumers next?

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AI is changing discovery, not replacing legacy booking tools (for now)
AI has joined social media as a key source of inspiration for young travelers. But most of them are hesitant to cede complete control to a non-human.

In a new Skift Research report, we asked millennials about interest in using an AI tool that could book an entire trip, 83% say they would like to have either full or shared oversight of the process. This likely comes down to cost as well as control: 54% strongly agree that when planning travel, they want to have many options in order to compare and make informed decisions.

But they do see value in AI tools for specific parts of the travel planning process, particularly when it comes to itinerary building. Brands and tools that help travelers discover and decide without asking them to surrender their own power and influence will earn more trust and drive more bookings.

How are public travel tech companies performing around the world? The Skift Travel 200 pulls the data you need to know to understand the market. Paid subscribers get full access here.