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Top Story

American is the biggest U.S. airline but the least profitable of the Big Three. The changes underway are widespread: from new routes and premium offerings to Tate’s cookies.

Who it impacts: Airline network and commercial leaders, corporate travel buyers, TMCs, and loyalty/co-brand execs.

What changed: American has made 50+ changes since 2025 to go premium; its biggest wave of launches comes in 2027.

What to watch: Whether the premium push closes the profit gap with Delta and United, or 2027 just raises spending.

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Women Leading Travel Leadership Exchange: Las Vegas edition

Join senior women leaders from across travel and hospitality on December 8 in Las Vegas for an afternoon of bold conversations and meaningful connections. Hear from Chrisann Flatt (Wynn Las Vegas and Encore), Shelly Cruz (MGM Resorts International), and Dr. Shahana Alibhai, and explore sessions including “Bet On It or Fold It? Challenging the Rules Women Leaders Are Told to Follow” and interactive leadership roundtables.

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Breeze’s David Neeleman: Chasing Old-School Metrics ‘Got Spirit to Die’

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IAG Launches Media Business to Cash In on Connected Passengers: Exclusive

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5 Revenue Moves for an Uncertain Market

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From Skift Research

The Premium Pivot: Half of Delta's Passenger Revenue Now Flies Up Front

Delta’s premium revenue is up 57% since the first quarter of 2024, more than double main cabin’s 26%.

Skift Podcast

Marriott Owners Demand Fee Relief as Incentive Fees Jump 22%

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Skift Executive Search

People Moves

  • Carlos Muñoz Capllonch has been appointed CEO of HBX Group, effective December 1, 2026, and will remain on the Board as an Executive Director.

  • Danny Miles has joined Hyatt as Chief Digital & Information Officer, leading its newly combined Digital and Technology organization.

  • Alan Leibman has been appointed CEO of The Ritz-Carlton Yacht Collection, succeeding Ernesto Fara.

    Tatiana Ferreira, previously Chief Sales Officer, has been appointed President.

  • Brian Mogler has been named President of ALTOUR, succeeding Gabe Rizzi, who steps down after a decade and becomes Senior Advisor.

  • Mary Ellen Hess has been named global head of sales at Kayak for Business.

  • Joe Viglietta has been appointed Chief Operating Officer of Lodgco Hospitality, reporting to new CEO and President Scott Stuart.

  • Jae Hopkins has been appointed Chief Marketing Officer at Wild Frontiers, joining from Explore Worldwide.

  • Fabio Longo has joined Aman Group as Chief Investment Officer, EMEA, based in London, and has also become a Board Member of Aman at Sea.

  • Carlotta D’Innella has taken on a new position as Vice President of Sales, EMEA at Small Luxury Hotels of the World.

  • Olivia Rejniak has left Uber after seven years, where most recently she was the Global Program Leader, Retail & Consumer CX.

This week's people moves shaping the industry. Email us about a move.

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