Leadership in travel and hospitality is evolving — and women continue to play a defining role in where the industry goes next. From airlines and hotels to cruise, destinations, technology, finance and beyond, female executives are leading transformation, driving growth and shaping stronger organizations around the world.
Today, we’re proud to release the sixth annual Top Women in Travel & Hospitality 2026 report from Women Leading Travel, a Skift brand. This annual recognition honors women whose leadership is creating meaningful impact across teams, businesses, and communities.
These honorees represent more than impressive titles. They represent strategic thinking, operational excellence, innovation, resilience and the kind of leadership that moves industries forward. Some are household names. Others are rising forces behind the scenes. All are helping define the future of travel.
This year’s honorees include:
Doreen Burse, Senior Vice President, Worldwide Sales, United Airlines
Tori Forbes-Roberts, President & CCO, Brightline
Stephanie Glanzer, CSO, MGM Resorts International
Natalya Leahy, CEO, Lindblad Expeditions
Traci Mercer, CCO, Priceline
Amal Yusuf, General Manager, Business Development, Delta Air Lines
We’re honored to celebrate this year’s class and to recognize them in person this June at the Women Leading Travel Forum in New Orleans. We invite you to explore the full report, share it with your teams and join us in celebrating the women leading travel forward.
– Elisabeth Segura
Strategic Content Senior Manager
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LEADER SPOTLIGHT

Member Spotlight: Betsy Croft, Global Head of Industry Marketing, Skyscanner
JOB OF THE WEEK
Director - Change Management, United Airlines
This Chicago-based role leads large-scale technology and process transformation initiatives, driving adoption of new solutions across frontline teams. The position focuses on aligning multi-million-dollar investments with operational goals to ensure changes deliver measurable impact across the organization.
BECOME A MEMBER
Women Leading Travel provides executive women in the travel and hospitality industry a place where they can unite, educate and inspire one another — a trusted community of like-minded executive professional women.an empowering experience that left me energized and motivated.
Lead with courage, claim the rooms that weren’t built for you, arm yourself with knowledge and preparation, and keep your standards high.


