IN THIS EDITION
The Barbie Dream Fest drew backlash from attendees who said the experience fell far short of what had been promised.
Meetings Innovator Sina Bünte talks execution and how she applies olympic-level thinking to design events that match how audiences engage and learn.
Ten iconic venues a million miles away from stale hotel ballrooms.
Read on, below.
FEATURED STORIES
Barbie Backlash Reveals Fragility of Event Brand Partnerships
by Andrea Doyle
The Mattel-sanctioned Barbie fan fest is issuing refunds after attendees described an underwhelming experience. It’s the latest in a growing wave of fan events undone by overhyped promises and underdelivered execution.
Sina Bünte Applies Olympic-Level Thinking to Event Innovation
by Andrea Doyle
For Sina Bünte, innovation isn’t about disruption; it’s about execution. Drawing on lessons from the Olympic Games and Cirque du Soleil, she focuses on continuous experimentation, smarter use of AI, and designing events that match how audiences engage and learn.
10 Iconic Venues Perfect for Special Events
by Barbara Scofidio
We’ve all had our share of stale events in hotel ballrooms. Why not choose a venue that reflects the soul of a city?
Louisville Tourism + Skift Meetings
As one Southern convention destination adds new hotels and embarks on a massive $460 million exhibition center expansion, it’s still delivering what today’s meeting planners need: affordability.
RECOGNITION
You can win Skift IDEA Awards in five meetings and events categories: hotels, venues & convention centers, destination marketing organizations, event technology, and cruise lines.
Lock in the lowest price today, then submit your entry by July 1.
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