This website uses cookies

Read our Privacy policy and Terms of use for more information.

GOOD MORNING, READERS.

While it’s clear that the Trump Effect has had an impact on inbound travel to the U.S., it’s not only stateside where diplomatic disputes are spilling over into tourism flows. As our Asia Editor Peden Doma Bhutia explores in her latest feature, the political tensions across Asia of late have seen India boycott both Turkey and Azerbaijan and China throttle tourism to Japan (not long after doing the same for South Korea).

These targeted travel disruptions — led not only by states but by commercial enterprises keen to stay on the right side of local sentiment — cause rapid economic damage to destinations, benefiting rival markets that absorb redirected demand. International ruptures aren’t going away anytime soon, so this looks set to be the first chapter on a consistently inconsistent future for the region..

Women Leading Travel Forum

350 senior women in travel. Three days. Real deals.

The Women Leading Travel Forum is where the industry's most senior women close partnerships, shape strategy, and build the relationships that move business.

June 8-10 | The Ritz-Carlton, New Orleans 
Prices increase May 11. Register now.

DON’T MISS THESE STORIES

#Boycott: The Travel Risk Destinations Now Face

#Boycott: The Travel Risk Destinations Now Face

by Peden Doma Bhutia

Geopolitics no longer hovers in the background for travel, it shows up directly in booking numbers. It could be a diplomatic freeze, or a conflict nowhere near your destination. Demand vanishes or, almost worse, reroutes overnight to a competitor destination that was ready to catch it.

Google Cloud Uses Travel to Show What Agentic AI Can Actually Do

Google Cloud Uses Travel to Show What Agentic AI Can Actually Do

by Adriana Lee

Google Cloud Next highlighted travel to show that “agentic” AI can collapse trip decisions into a single flow, using the cruise business as the top example.

Hilton: Asia Pacific Still Has Room for More Luxury Hotels – Exclusive

Hilton: Asia Pacific Still Has Room for More Luxury Hotels – Exclusive

by Peden Doma Bhutia

The long-term story in Asia Pacific isn't ultra-luxury. It's the expanding middle class, moving up the travel ladder and willing to pay for it.

ACCOR GROUP + SKIFT

Accor says owners are ditching new builds for conversions to achieve faster returns, stronger pricing power, and access to global demand.

Travel marketing is being rewritten in real time — and most brands are still playing by the old rules. See what 10 industry leaders are doing differently. Get the report.

MORNING HEADLINES

Dubai Hotels Pull Nearly 2,000 Rooms for Renovations as Iran War Hits Occupancy

Trip.com Group on Why Going Global Means Becoming the Best Local Player in Every Market

Emirates Is Working on Private Bathrooms as Airlines Race to Reinvent First Class

Why Hotel Owners in Asia Are Turning to Global Brands to Stay Competitive [SPONSORED]

Air New Zealand ‘Can’t Recover the Full Cost of This Fuel,’ CEO Says

H World International Posts First Profit Since 2019 Acquisition

Abu Dhabi Was a Mistake — Wizz Air’s CEO Says He’ll Make More

For $7 a week, Skift gives you something the industry is missing – the full picture. Subscribe today for 25% off.

CHART OF THE DAY

Skift Research’s Global Traveler Mindset and Trends 2026 report brings together insights from traveler surveys across Latin America, the Middle East and North Africa, Asia, Europe, and North America to provide a unified view of how travelers are thinking, planning, and booking in today’s environment.

When it comes to travel discovery, Google now leads social media only by a mere five percentage points, which is a surprisingly narrow gap. This indicates that social platforms are increasingly becoming a go-to resource for travel research.

SKIFT TRAVEL 200

How are public travel companies performing around the world? The Skift Travel 200 pulls the data you need to understand global market movements. Paid subscribers get full access here.

See more essential travel news in your search results.