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Cathay Pacific has scrapped its much-heralded plush and spacious cabanas in its first class lounge at Hong Kong International. The replacement says a lot about the evolving needs of long-haul travelers. The Retreat consists of seven massage booths designed to get the traveler in prime shape for arrival and that all-important business meeting on the day’s schedule. Shake off that jet lag and get ready for the day. In other words, decadence gives way to strategic wellness. And that says something about where luxury and business travel are heading.

WUNDERKIND + SKIFT

Most travel brands can’t identify the majority of their audience. A new guide explains why fixing that gap is now critical to performance.

EDITOR’S PICKS

Riyadh Air Opens Bookings for Formal London Launch

May 19, 2026

After months of false starts, Riyadh Air finally closes the gap between operational readiness and a true commercial launch.

Cathay Pacific Removed Its First-Class Lounge Cabanas. That Tells You Where Luxury Travel Is Heading

May 18, 2026

Cathay Pacific is quietly building something harder to copy — a network-wide design operating system that survives different airports and local teams.

Expedia on Track for $350 Million Acquisition of CarTrawler: Scoop

May 17, 2026

Expedia's outgoing chief financial officer said during its most recent earnings call that investments in its B2B unit could pressure margins near term. First Tiqets, and now CarTrawler, could be the investments he had in mind.

Uber CEO Says Travel Rivals Like Expedia Can’t Match Its On-the-Ground Edge

May 4, 2026

Khosrowshahi said there's the usual tension with partners about Uber's travel ambitions, and he obliquely cited Expedia's shortcomings post-booking. If Uber gains traction in travel, you can expect Khosrowshahi to one day step away from the Expedia board, and all of those conflicts to get exacerbated.

Amex GBT’s 12-Year Ownership Saga — Who Won and Lost

May 4, 2026

A $6.3 billion take-private closes the books on one of the most convoluted cap tables in travel. The scorecard is not what you’d expect.

Amex GBT to Be Acquired by General Catalyst-Backed Long Lake for $6.3 Billion

May 4, 2026

American Express Global Business Travel is going private with backing from major AI and tech investors. Despite a travel-tech experienced backer in General Catalyst, Long Lake will have to prove its mettle.

Reach corporate travel decision-makers and position your brand at the center of the business travel conversation by sponsoring Skift’s new report, The New Corporate Travel Landscape. Learn more today.

SKIFT PODCAST NETWORK

April CPI came in at 3.8% but travel costs are running at roughly double the rate of inflation. Michael Goldin, Brandreth Canaley, and Jamie Lane break down what surging fuel prices mean for hospitality this summer: from drive-to destinations feeling the pain at the pump, to airline ticket prices spiking since the war in Iran began and the Strait of Hormuz still closed.

With gas averaging over $4.50 a gallon and potential jet fuel shortages looming over Europe, the GMH crew warns this travel season could get worse before it gets better.

SKIFT TRAVEL 200

How are public travel companies performing around the world? The Skift Travel 200 pulls the data you need to know to understand the market. Paid subscribers get full access here.