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Greetings from India, where I’ve been for the past week for a wedding. It’s been great getting to try all the food, wearing a ton of different outfits for the ceremonies, and escaping the New York City heat (it’s been a breezy 80 degrees here in Bangalore). Getting here in business class on a flight that had Starlink has also been a nice plus, to say the least.

Just this Friday, Delta Air Lines reported second-quarter earnings, and despite all the volatility with fuel prices, the carrier is expecting to meet its original profit targets for 2026, riding on high demand, a high fuel recapture rate, and high airfares.

“Fuel has decreased in the last couple weeks, certainly, and the demand for the products has never been greater,” Delta chief financial officer Erik Snell told reporters. “I’ve been here 21 years and can’t remember a point in time where demand across the board for not only Delta, but for travel experiences, is so great.”

Snell noted demand has been high across all segments, not just premium. In fact, Delta said main cabin revenue increased double-digits, partly due to a readjustment in domestic capacity following the collapse of Spirit Airlines.

“There’s no sign of weakness or shift in patterns in demand,” Snell said. “We haven’t seen elasticity, and the interesting thing about airfare is it remains well below overall inflation.”

SKIFT PLAYBOOKS

On July 14 at 2pm ET, we're launching a six-week series of Skift Playbooks to help the travel industry better understand all angles of its business, from hard news to content marketing to leadership development to market sizing and beyond.

Next Tuesday’s session is led by Airline Weekly experts to discuss airlines' most volatile year since Covid.

MINDTRIP + SKIFT

Airlines have spent years collecting loyalty data. At the Skift Data + AI Summit, industry leaders argued AI assistants may already know travelers better than the brands courting them.

EDITOR’S PICKS

Delta Expects to Meet Original 2026 Outlook, Despite Fuel Price Uncertainty

by Meghna Maharishi
July 10, 2026

Even with Delta’s fuel costs doubling this year, the carrier still expects to meet its original profit outlook for 2026.

‘Hey @British_Airways’: Norwegian Air Shows How to Get Free World Cup Buzz

by Gordon Smith
July 9, 2026

Two carriers with no official World Cup sponsorship have generated one of the tournament's biggest travel marketing moments – all without paying FIFA a cent.

Delta Launches Stripped-Down Business-Class Fares

by Rashaad Jorden
July 8, 2026

Delta is betting wealthy customers will pay Delta One prices for a coach-class experience on the ground

Air Canada Names SAS Chief Anko Van der Werff as New CEO 

by Gordon Smith
July 8, 2026

The outgoing Air Canada CEO couldn't speak French. His successor speaks that, plus five more to varying degrees.

Who’s Next After EasyJet? We Size Up 10 Possible Takeover Targets

by Gordon Smith
July 8, 2026

A U.S. buyer has done what none of EasyJet's past suitors managed: It got the airline's board to the table.

If India Is Going Premium, Why Are its Airlines Fighting for the Budget Traveler?

by Peden Doma Bhutia
July 6, 2026

While India's premium travel boom is real, Air India and IndiGo's new entry-level fares reveal that the country's biggest aviation opportunity remains attracting cost-conscious first-time flyers.

Airlines Are Turning Live Entertainment Into a Loyalty Strategy

by Hannah Brandler
July 4, 2026

Theaters and arenas are becoming year-round brand real estate for airlines targeting premium customers. Whether that presence pays off in bookings, rather than just awareness, remains to be seen.

UAE Bets on Discounts, Insurance, and New Visa Markets to Refill Hotel Rooms After Iran War Hit

by Deepthi Nair
July 2, 2026

The UAE is running two recovery tracks at once — emergency incentives to plug a war-driven demand hole and multibillion-dollar infrastructure bets. The gap between those timelines is the story.

Trump Administration Moves to Repeal Obama’s Airfare Transparency Rule

by Meghna Maharishi
July 1, 2026

It's the latest move to roll back consumer protections and enforcement measures against airlines. 

American Launches Flights to Tokyo From Chicago O’Hare as It Looks to Rebuild Hub and Take on United

by Meghna Maharishi
July 1, 2026

American is launching flights to Tokyo from Chicago as it seeks to regain some of its market share in the hub that it lost during the pandemic.

SKIFT PODCAST NETWORK

Castlelake's escalating bid for EasyJet — now valuing it around £5.2 billion — has the board "minded to recommend" a deal, sparking speculation over who else in Europe's airline landscape could be next on the takeover radar.

Meanwhile, Gordon and Jay preview Delta's Q2 earnings, the traditional kickoff to airline earnings season, expecting strong margins tempered by fuel costs that rose year-over-year but eased late in the quarter.

SKIFT TRAVEL 200

How are airlines performing around the world? The Skift Travel 200 pulls the data you need to know to understand the market. Paid subscribers get full access here.