ICE agents were deployed at several U.S. airports on Monday — but long lines persist. In the world of AI and advertising, OpenAI has hired a former Meta executive to build out ChatGPT’s ads business. And Marriott is bringing its Series brand to Europe to fill a gap in its portfolio.
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Did ICE Help? Airports Stop Posting Wait Times as Lines Stretch for Hours
by Meghna Maharishi
Record demand and TSA staffing shortages are pushing airport operations to the breaking point. Deploying ICE agents could help at the margins — but it doesn’t solve the underlying problem.
OpenAI Gets Serious About ChatGPT Ads, Hires Former Meta Exec
by Adriana Lee
David Dugan, previously a Meta exec in charge of its largest client and agency relationships, is now tasked with taking ChatGPT from an AI tool with ad experiments to an ad-supported media channel.
Series By Marriott Launch in Europe Plugs Midscale Hole
by Luke Martin
The launch shows Marriott pushing deeper into midscale with a brand built for portfolio deals, not just one-off conversions.
Avalara + SKIFT
As tax and regulatory issues continue to be a moving target, new research underscores why compliance is emerging as one of the most consequential and underestimated issues facing the STR sector today
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CHART OF THE DAY
Gen Z is nine points less likely than millennials to be very satisfied with hotel loyalty programs, reflecting a mismatch between the generation's expectations in the space and what is being delivered. Flexibility and simplicity now matter more than status, especially for younger travelers, so loyalty programs that focus on simple frameworks and faster payback will more likely win over this key cohort.
The travel industry is moving from AI experimentation to execution, with real impact across distribution, operations, and customer experience. The Skift Data + AI Summit returns June 3 in New York City, bringing industry leaders together to share the next wave of AI applications and data strategies shaping travel.
SKIFT TRAVEL 200
How are public travel companies performing around the world? The Skift Travel 200 pulls the data you need to understand global market movements. Paid subscribers get full access here.
