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Accor said Thursday that it would decide by the end of September whether to go through with an IPO for Ennismore, its lifestyle joint venture. 

Chairman and CEO Sébastien Bazin said the company wouldn't let its ownership stake fall below 51%, as my colleague Luke Martin reported.

Accor holds 62% of Ennismore today. If its stake shrunk below 51%, that would reduce its own reported earnings in what is the group's fastest-growing EBITDA engine.

Bazin's team gained time to think about Ennismore after July 23, when Accor signed a deal to sell its roughly 31% stake in Essendi, a portfolio of hotel real estate. That transaction had consumed months of the time.

Accor guided to full-year RevPAR growth of 2% to 2.5%, contingent on the U.S.-Iran war not ruining UAE property performance in the remainder of the year.

That full-year, global forecast was notably weaker growth than rivals Hilton and Hyatt reported this week.

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EDITOR’S PICKS

Hyatt Pressured Over Delayed Openings as It Speeds Up Mid-Tier Buildout

July 30, 2026

Luxury pays Hyatt's bills, but the company needs its mid-market brands to fill in the map in smaller destinations that can't support full-service hotels. The catch: net rooms growth is proving slower than promised.

Accor Sets Q3 Deadline to Decide on Ennismore’s IPO, Says Stake Won’t Drop Below 51%

July 30, 2026

Accor has set a decision deadline and a floor. But the numbers heading into a potential listing are moving in the wrong direction. War in the Middle East is weighing on results and complicates the timing.

Hilton Cuts Fees to Rebuild Hotel Owners’ Margins as Costs Stay Sticky

July 28, 2026

Hilton said it wants to help owners facing squeezed margins, such as by cutting some fees. "We're spending a huge amount of time on this," says CEO Chris Nassetta.

IHG Joins Hilton and Marriott With AI Search

July 28, 2026

IHG is the latest major hotel group to test natural-language search in its site and app. An equally notable move is its upcoming content platform to help ensure that its hotels' unique qualities are visible in AI-powered search results.

China’s Hotel Investment Surge Isn’t Just a Distress Sale Story

July 27, 2026

A regulatory change most investors are still catching up to is reshaping how China’s hotel assets get bought, sold and valued.

Sonder’s Brand Name Bought Out of Bankruptcy, but the Management Business Is Gone

July 27, 2026

A Vancouver company that runs hundreds of niche travel sites bought the Sonder name. The brand carcass has value for its residual search traffic.

Wildfire Risk is Increasing. Rising Insurance Costs Are Pushing Hotels to Prepare

July 24, 2026

As wildfires grow more frequent and severe, insurers are no longer pricing risk by location alone — they’re underwriting based on how resilient a property is, pushing operators to firm up their hotels.

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PODCAST

In this clip, Jamie Lane talks about Airbnb‘s partnership with CarTrawler for car rentals in five countries, the latest step in Airbnb’s quiet transformation into a traditional OTA.

On a recent Good Morning Hospitality, A Skift Podcast, Jamie joined Brandreth Canaley and Michael Goldin in talking about this and other industry news.

SKIFT TRAVEL 200

How are public accommodations companies performing around the world? The Skift Travel 200 pulls the data you need to know to understand the market. Paid subscribers get full access here.