Paris, like many European cities, was not built to cope with extreme heat.
The Eiffel Tower and Louvre temporarily closed in June, when France recorded its hottest-ever heatwave; restrictions on water use tightened; and the country’s infrastructure was at risk of buckling.
It’s 32 degrees Celsius in the city today, a slight improvement on the last few days, but I’m still sitting in darkness. Despite the brightness outside, my curtains and windows are closed — they are the only thing between me and the day’s oppressive heat.
For travelers from the U.S., where AC is commonplace, it’s been bleak. Western Europe experienced its hottest June on record and, after a brief cooler spell, the heat just won’t quit. The numbers aren’t yet in for July but, in the UK, provisional data suggests last month smashed records for being the hottest and driest on record for parts of the country.
Climate change is reshaping travel, from searches for hotels with AC soaring to travelers opting to stay in cooler countries.
Destinations that don’t adapt risk losing out, and Paris is already experiencing backlash for its sluggish AC adoption. The city’s mayor for international relations, Audrey Pulvart, pushed back on social media, highlighting the fact the country is trying to curb its carbon emissions. AC, with its additional energy use, contributes to the very thing it is designed to offer relief from. France is split on how to deal with that.
Hotels are in a bind, and now must weigh up the same arguments: guest comfort or climate goals, and bad reviews that come along with the latter.
That’s what I’ve been digging into this week, and here are a few things that stood out to me:
Chains could benefit from long dry and hot spells because they offer predictability, and a high likelihood of having AC. What does that mean for independent and boutique hotels?
Increasing the number of rooms and rentals that have AC is not a real solution. Travelers want to try new food, experience culture, and see the sights — not sit staring at the same four walls for most of the day. Without a structural fix, could summer become western Europe's quiet season?
Online reviews and social media posts are littered with complaints about short-term rentals that said they have air conditioning but didn’t. I’m curious, could we see booking sites crack down on this?
If you have the answer to any of these questions, you know where to find me: [email protected].
Skift Aviation Forum
Profitability, capacity, AI, loyalty: the questions that set aviation's agenda for the year get argued out in one room, in one day.
The CEOs of International Airlines Group, Breeze Airways, and Los Angeles World Airports are among the first confirmed for the 6th annual Skift Aviation Forum, November 12 at TWA Hotel, JFK.
CLARITYPAY + SKIFT
On Airline Weekly Lounge, ClarityPay CEO Houman Motaharian explains how its JetBlue partnership could turn financing into a loyalty engine.
EDITOR’S PICKS
Mexico Will Spend $115 Million Fighting Rotting Seaweed as Hotels Slash Rates
by Tasmin Lockwood
July 31, 2026
Mexico officials will invest in specialized vessels, offshore barriers and monitoring systems to tackle record-levels of sargassum — but the tourism industry wants more emphasis on environmental solutions.
Mount Olympus Is Finally a UNESCO World Heritage Site. Managing a Tourism Surge Is Its Next Hurdle
by Tasmin Lockwood
July 29, 2026
After a 12-year campaign, Mount Olympus and its wider area has been inscribed as a UNESCO World Heritage Site. Tour operators welcome the designation as a boost to tourism — and environmental protection.
Wildfire Risk is Increasing. Rising Insurance Costs Are Pushing Hotels to Prepare
by Tasmin Lockwood
July 24, 2026
As wildfires grow more frequent and severe, insurers are no longer pricing risk by location alone — they’re underwriting based on how resilient a property is, pushing operators to firm up their hotels.
Europe May Finally Charge International Flights for Emissions — U.S. and China Get a Pass
by Tasmin Lockwood
July 17, 2026
Associations are unhappy with Europe’s plans to make the aviation industry pay more for its international emissions — for different reasons. One side argues proposals don’t go far enough, and the other says they shouldn’t exist at all.
SKIFT PODCAST NETWORK
The airline industry is navigating its most unpredictable period since the pandemic, with fuel prices, geopolitical tensions, premium travel demand, and aircraft shortages reshaping the competitive landscape. Gordon Smith and Jay Shabat break down the data behind the headlines, explaining why airlines remain profitable despite rising costs and unprecedented volatility.
SKIFT TRAVEL 200
How are airlines performing around the world? The Skift Travel 200 pulls the data you need to know to understand the market. Paid subscribers get full access here.

