WHAT WE'RE TALKING ABOUT TODAY
Spirit Airlines could potentially liquidate as soon as this week due to high fuel prices making it harder for the carrier to execute its post-bankruptcy plans.
Expedia CEO on consumers and AI: "They want something that is certain when it comes to travel. So it’s our data, our experience, all of that.”
Asia-Pacific is leading travel and tourism’s growth as North America lags — and the divergence tracks closely with each region’s approach to marketing and border access.
Read on, below.
Somewhere in New Orleans, 350 senior women in travel are about to get in a room together. The Women Leading Travel Forum (June 8-10, The Ritz-Carlton) is where director-level and above executives come to think bigger, lead better, and find their people. Join them.
DON’T MISS THESE STORIES
Spirit Could Liquidate This Week as Trustee Seeks to Delay Bankruptcy Exit
by Meghna Maharishi
Other airlines — including United and JetBlue — could benefit in markets like Fort Lauderdale.
Expedia CEO: Travelers Want Trust, Not LLM Uncertainty
by Dennis Schaal
Expedia CEO Ariane Gorin is looking to work her company's advantages. If travelers have hesitancies about AI, then maybe Expedia can find an edge.
Asia-Pacific Outpaced North America on Tourism Growth in 2025 — By a Lot
by Bailey Schulz
Asia attracted international travelers in 2025 with relaxed entry rules and hefty marketing budgets. The U.S. took a different approach.
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SKIFT PODCAST NETWORK
Will two of America's biggest airlines become one? Gordon and Jay dig into whether a United-American mega-merger is actually on the table and ask what further consolidation would mean for the industry.
MORNING HEADLINES
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CHART OF THE DAY
How big would a combined United Airlines and American Airlines be? Big.
In the context of the global airline industry, a United-American tie-up would be the largest airline in the world, if neither carrier divests any assets. A combined carrier would have around 611 billion available seat miles, which is a measure of capacity. The next largest carrier would have less than half of that.
SKIFT TRAVEL 200
How are public travel companies performing around the world? The Skift Travel 200 pulls the data you need to understand global market movements. Paid subscribers get full access here.
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