This website uses cookies

Read our Privacy policy and Terms of use for more information.

Top Story

Expedia CEO Ariane Gorin says Meta’s Muse and Google’s AI Overviews can become profitable customer-acquisition channels, though the deal terms are still being worked out.

What Changed: Expedia is building AI partnerships with Meta and Google but hasn’t settled what they’ll cost, while B2B revenue jumped 23%.

Who it Impacts: OTA and hotel distribution leaders, marketers managing acquisition costs, and Expedia’s B2B partners.

What to Watch: Whether AI platforms bring in bookings cheaply or turn into another costly Google, and whether B2B growth makes up for a softer fourth quarter.

Skift Aviation Forum · NYC · Nov 12

The decisions shaping global air travel get made in one room, on one day, at the TWA Hotel on JFK’s grounds.

The CEOs of International Airlines Group, Breeze Airways, and Embraer headline the 6th annual forum, where airline and airport leaders work through profitability, loyalty, and the impact of AI on the business of flying.

More Stories

KLM to Cut Workforce by Nearly 15% in Major Cost-Saving Drive

November 5, 2026

Despite improving profits, the Dutch airline says its future is far from guaranteed, with big changes needed to bring costs under control and restore competitiveness.

Minor Hotels Puts Its New Wellness Brand Inside a St. Regis It Owns

November 5, 2026

Owning the building made this easy. Minor didn’t need anyone’s money to put its wellness brand inside a Marriott-run hotel. Getting an outside owner to pay for one, and agreeing with another brand on who keeps the client, will be harder.

Trip.com Group Builds a Bigger Travel Business Around Concerts 

November 5, 2026

The concert might be the reason to travel, but Trip.com Group wants to make sure it's not the only thing fans spend money on. Tickets and hotel rooms are just the opening act.

What the FTC Wants to Know About How Airlines Set Fares

November 4, 2026

Airline pricing has come under more scrutiny in recent years after Delta disclosed it was using AI to price some fares and a lawsuit was filed against JetBlue, alleging that the company uses personal data to price airfares. The airline industry has said it uses no personal data to determine pricing.

Choice Paid $24 Million to Walk Away From Buying Spain’s Sercotel

November 4, 2026

Choice earns a cut of its franchisees’ room sales. Buying Sercotel would have left it owing rent even when bookings slowed.

The Unproven Economics of the Weekend Cruise

November 4, 2026

Cruise lines are putting some of their biggest ships on shorter trips, but the financial evidence that those voyages generate better returns remains thin.

SPONSORED · SIERRA

AI agents may shine in demos, but scaling them across live travel operations requires far more than a powerful model.

From Skift Research

Online Travel Bookings Are on Track to Pass $795 Billion

Source: Skift Research’s State of Travel 2026

Global OTA gross bookings reached $670 billion in 2025, up 39% from 2019. Skift Research projects $795 billion by 2027, with estimates shaded.

Skift Podcast

Airbnb Is Finally Ending Checkout Chores

Airbnb is putting an end to the dish duty. Starting Nov. 20, hosts can’t ask guests to strip beds, wash dishes, or haul trash offsite before checkout. Guests win, but some hosts are threatening to leave the platform. Who ends up paying for the cleaning?

See more Skift stories in your Google search results. Add Skift on Google →