Top Story
Expedia CEO Ariane Gorin says Meta’s Muse and Google’s AI Overviews can become profitable customer-acquisition channels, though the deal terms are still being worked out.
What Changed: Expedia is building AI partnerships with Meta and Google but hasn’t settled what they’ll cost, while B2B revenue jumped 23%.
Who it Impacts: OTA and hotel distribution leaders, marketers managing acquisition costs, and Expedia’s B2B partners.
What to Watch: Whether AI platforms bring in bookings cheaply or turn into another costly Google, and whether B2B growth makes up for a softer fourth quarter.
Skift Aviation Forum · NYC · Nov 12
The decisions shaping global air travel get made in one room, on one day, at the TWA Hotel on JFK’s grounds.
The CEOs of International Airlines Group, Breeze Airways, and Embraer headline the 6th annual forum, where airline and airport leaders work through profitability, loyalty, and the impact of AI on the business of flying.
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SPONSORED · SIERRA
AI agents may shine in demos, but scaling them across live travel operations requires far more than a powerful model.
From Skift Research
Online Travel Bookings Are on Track to Pass $795 Billion

Source: Skift Research’s State of Travel 2026
Global OTA gross bookings reached $670 billion in 2025, up 39% from 2019. Skift Research projects $795 billion by 2027, with estimates shaded.
Skift Podcast
Airbnb Is Finally Ending Checkout Chores
Airbnb is putting an end to the dish duty. Starting Nov. 20, hosts can’t ask guests to strip beds, wash dishes, or haul trash offsite before checkout. Guests win, but some hosts are threatening to leave the platform. Who ends up paying for the cleaning?
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