GOOD DAY, READERS.

Expedia is increasingly focused on having its IShowSpeed partnership fuel conversions. Global Tourism Reporter Bailey Schulz notes that Expedia's newest ad — a shoppable video on the custom Exspeedia.com site — follows the 21-year-old creator through a Corvette, a jet boat, and an outdoor massage, trailed by a bright-yellow mannequin labeled "You Here." Every stop offers clickable experiences that prompt viewers to book on Expedia's main website, with trimmed cuts running as online video ads and on social channels. It builds on April's Caribbean livestream, which reached over 400 million people and spiked search demand for the featured destinations.

Skift Creator Summit

The shoppable video is the new search box, and the question facing every travel brand is how creator attention becomes bookable demand.

It's the question anchoring the Creator Summit, part of Skift Global Forum in New York on September 22, where 50 to 75 CMOs, growth, and brand leaders map the path from inspiration to transaction.

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SKIFT PODCAST NETWORK

Airbnb Experiences has grown 45% since last summer and it is outpacing the rest of the platform.

In this clip from Good Morning Hospitality, Jamie Lane, Brandreth Canaley, and Michael Goldin break down what is actually driving that growth, food tours, cultural tours, outdoor experiences, why Booking is ahead of Expedia on integrating experiences, and why GetYourGuide and Viator are still the ones everyone is chasing. If the OTAs cannot figure out the supply side, they are not going to win the bookings.

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SKIFT TRAVEL 200

How are public travel companies performing around the world? The Skift Travel 200 pulls the data you need to understand global market movements. Paid subscribers get full access here.

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