GOOD DAY, READERS.
Hilton has spent the post-pandemic years growing its brand portfolio mostly through acquisitions such as Graduate and NoMad. That's about to change. In an exclusive interview, chief development officer Christian Charnaux told Skift that organic brand launches are coming "in short order," part of CEO Chris Nassetta's push toward a portfolio of more than 30 brands.
Charnaux also pulled back the curtain on RISE, a little-discussed program that discounts franchise fees for consistently high-performing hotels. For owners being asked to bet capital on unproven new brands, that context matters.
Skift IDEA Awards
The brands that define an industry get built before the market proves them right. If you're launching one, the IDEA Awards put it in front of the people who decide what works.
Judged by leaders from Hilton, IHG, Accor, Marriott, and Carnival, with winners taking a Skift Global Forum stage. Final entry deadline July 1.
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