India’s two biggest airlines are looking at the same long-haul opportunity, but they have very different ideas about how to get there.
At his first media briefing as IndiGo CEO, Willie Walsh may have been more politically correct than the industry is used to seeing him. But he was pretty clear about the fact that IndiGo isn’t going to sacrifice its low-cost DNA to make its long-haul ambitions work. It wants to go global, but not at the expense of the short-haul business that made it India’s biggest airline.
Air India CEO Tewolde Gebremariam, meanwhile, is thinking bigger in terms of widebody capacity. He wants more aircraft, stronger hubs and a bigger share of the international traffic that Indian airlines have long left to foreign carriers. For Air India, long-haul is a big part of its transformation into a premium global airline.
And there’s plenty of traffic to go after. India handled 78 million international passengers last year, almost matching Heathrow's 79 million. But turning that opportunity into a profitable business is another matter. Air India has to get its costs under control, while IndiGo has to make sure its global ambitions don’t come at the expense of its core business.
Both airlines clearly see India’s long-haul moment coming. The question is whether they can finally get more of those passengers flying on Indian carriers, rather than handing them over to foreign airlines.
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