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As readers in America prepare to celebrate the country’s independence this weekend, Easyfairs’ acquisition is a signal of how challenging it is to remain independent in the meetings industry. Our team has been keeping close tabs on the uptick of M&A activity since a flurry of deals at the close of 2025. After so many major moves, it’s easy to wonder how many more companies can be bought and sold.

Read on to learn more about the move, along with key insights from the founder of MCI’s Data + AI Lab and a full rundown of the top vendors in virtual event management platforms.

If you’re in the U.S., enjoy the holiday weekend.

AWARDS DEADLINE EXTENDED

Due to the overwhelming amount of interest, we want to make sure everyone has the chance to showcase their most creative and impactful work in travel. That’s why we’re extending the final deadline for the 2026 Skift IDEA Awards until July 6th at 11:59 p.m. ET.

This is your opportunity to gain global recognition for your bold ideas, standout campaigns, and inspiring experiences that are pushing travel forward. 

FEATURED STORIES

Why Juliano Lissoni Believes Better Events Start With Better Questions

Why Juliano Lissoni Believes Better Events Start With Better Questions

by Miguel Neves

Plenty of people talk about data in events. Fewer pair it with the human context that explains what dashboards can't.

Forrester Names Top Vendors in Rapidly Consolidating Virtual Event Platform Category

Forrester Names Top Vendors in Rapidly Consolidating Virtual Event Platform Category

by Miguel Neves

Virtual events are growing in importance as a key source of valuable first-party data, making having the right tool for the job more important than ever.

Easyfairs Buys Out Nordic Live Expo, Latest Move in Events Consolidation Wave

Easyfairs Buys Out Nordic Live Expo, Latest Move in Events Consolidation Wave

by Andrea Doyle

Easyfairs is buying market share in the Nordics, a strategy increasingly defining the next phase of event industry consolidation.

Wordly + Skift Meetings

Get a closer look at Wordly, the AI-powered translation and captioning service that ensures all attendees can interact with educational materials. 

FREE REPORT

Our latest report uncovers how AI is transforming the event experience and provides crucial insights for anyone looking to invest in event tech today.

What’s inside:

  • A vision of a reimagined the ideal AI-powered event experience.

  • A plain-language explainer on LLMs, agentic AI, and MCP.

  • 130+ AI-native event tech tools mapped across event phases.

  • Questions to ask and red flags to look out for buying event tech.

This report was produced in partnership with MPI and is sponsored by Wordly.

EVENTS

On September 22, Skift Meetings' flagship event will bring together event leaders for a deep-dive on how the business of events is reinventing itself. This game-changing gathering gives event professionals the tools they need to thrive in a rapidly shifting business and geopolitical landscape.

DON’T MISS THESE STORIES

Employees Struggle to Justify Attending Conferences as Colleagues are Being Laid Off

by Barbara Scofidio

Attending the same conference every year used to be a given. Now employees have to fight for it.

Hawaii Convention Center Funding Falls Short

by Andrea Doyle

As convention centers nationwide reinvent themselves, Hawaii risks reopening with a facility that's repaired but not fully ready to compete.

How to Write a Strong Meeting Justification Letter

by Barbara Scofidio

A closer look at materials from 10 professional associations identified the most essential elements of a meeting justification letter.

Great events are built on strategy, innovation, and the right resources. The Skift Meetings Toolkit is your go-to hub for best practices in managing meetings and events.