Middle East hotels face a wave of cancellations in reaction to the Iran war. One Dubai group reported over 70% cancellations in the near term. Check out Skift's team coverage, below.

We also reported on comments from an Accor executive who was speaking at ITB Berlin and had a warning for hotel brands: AI could lead to uniformity in presentation, she said, and make it harder to stand out.

EDITOR’S PICKS

Hyatt Tailors Luxury Offerings To Beat Fads And Trends

by Luke Martin

March 5, 2026

The luxury hotel boom is creating more sameness - Hyatt’s trying to avoid that trap with clear brand lanes for its luxury portfolio.

Airbnb’s ‘One-Stop-Shop’ Plan to Own Your Entire Trip

by Dennis Schaal

March 4, 2026

Mission creep? Nope, Airbnb is intentionally reverting to its pre-pandemic ambitions and expanding beyond homes and even hotels to fill in the "entire trip."

Accor Exec Warns AI Could Weaken Hotels’ ‘Human Connection’

by Luke Martin

March 4, 2026

Travel companies are increasingly using AI to facilitate travelers’ booking experiences, but overuse could end up over-standardizing brands and, crucially, eroding human connection.

Iran War Causing Sharp Shock To UAE Travel

by Deepthi Nair

March 4, 2026

Operators brace for a short-term slowdown in tourism and F&B revenue amid blanket cancellations and airspace closures.

Hyatt Sees Limited Impact From Mexico Violence, but Flags ‘Challenging Environment’ Globally

by Sean O'Neill

March 3, 2026

The bad news is that global uncertainty will dent hotel demand. The good news is that Hyatt can reroute guests to properties elsewhere.

Hotel Margins Are Shrinking — Tax Compliance Is Part of the Problem

by Avalara + Skift

March 2, 2026

In today’s lodging industry, any operating function that takes attention away from optimizing the customer experience can become a competitive disadvantage. A new report highlights why lodging tax compliance should be a top priority.

ROVE + SKIFT

Offices are no longer simply places where work happens — they’re lifestyle hubs. As companies struggle to bring employees back in person, HQ By Rove is demonstrating the power of hospitality-driven commercial workspaces where people actually want to spend their time.

SKIFT PODCAST NETWORK

In this episode of the Skift Travel Podcast, Sarah Kopit and Seth Borko examine how immigration enforcement operations in Minneapolis forced hotels into impossible decisions. Some properties faced protests, staff shortages, and public pressure. Others risked losing their franchise agreements entirely. In one case, a hotel was terminated by its brand in less than 24 hours.

The conversation explores how hotel owners can find themselves squeezed between government agencies, corporate brands, employees, and customers, often with no good outcome.

SKIFT RESEARCH | DATA

Market Performance

How are public travel tech companies performing around the world? The Skift Travel 200 pulls the data you need to know to understand the market. Paid subscribers get full access here.