Top Story
The appointment comes as Brand USA President and CEO Fred Dixon prepares to rejoin NYC Tourism + Conventions.
What Changed: Beteta replaces Fred Dixon in November. She aims to secure reauthorization from Congress, with current funding approved through September 2027.
Who it Impacts: DMO leaders, hotel and airline execs reliant on inbound demand, and trade groups lobbying Congress.
What to Watch: Reauthorization in Congress, vacant board seats, and whether overseas arrivals keep falling.
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SPONSORED · ARDA
Hilton Grand Vacations (HGV) runs about 3,800 owner events a year, and at Skift Global Forum, ARDA and HGV leaders explained how exclusive access is turning vacation ownership into a younger, experience-driven business.
From Skift Research
Affordable and New Experiences Are What Keep Them Coming Back
Source: Skift Research’s State of Travel 2026
Infrastructure fixes reduce friction, but repeat visitors come back for price and novelty.
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Everyone assumes AI search will bypass hotel loyalty programs. IHG's Chief Commercial and Marketing Officer Heather Balsley disagrees.
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