Marriott could make roughly $1 billion this year from co-branded credit cards — and owners want more of the action. Fifty-one owners representing nearly 1,000 Marriott properties sent a letter to CEO Anthony Capuano in March demanding a bigger share, transparency into how money flows through the Bonvoy fund, and greater reimbursement for award stays.

Marriott says it wants to work with the owners and has taken steps to adjust owner economics, like reducing the loyalty charge-out rate and lifting reimbursements for loyalty guests. But there's still a gap between the two sides, writes Senior Hospitality Editor Sean O'Neill.

The CEOs making these loyalty decisions will be in the same room in September. Hilton's Christopher Nassetta and Accor's Sébastien Bazin are among the confirmed speakers at Skift Global Forum, September 22-24, New York City.

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The premium play with the highest return potential will likely come through customers brands already serve. Start with the one or two of these personas who already move through the business in volume, and build from there.

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Ticket prices for World Cup games are still out of reach for most fans, and the GMH crew is not holding back.

In this clip from Good Morning Hospitality, Brandy Canaley, Michael Goldin, and Jamie Lane break down why FIFA's approach to tickets is shortsighted for the sport, bad for host cities, and how you actually build generational fans by getting people in the stadium, not watching from their couch.

How are public travel companies performing around the world? The Skift Travel 200 pulls the data you need to understand global market movements. Paid subscribers get full access here.

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