To wrap up the week we are looking at how hotels are fighting for travelers’ attention since they can’t get their early bookings. United Airlines’ CEO explains how premium flyers are still his focus. And the magic of live translation is becoming even easier, thanks to Google.
DON’T MISS THESE STORIES
Hotels Are Losing Travelers’ Discovery Window — And Scrambling to Get It Back
by Luke Martin
Hotels are no longer just competing at booking. As discovery shifts to social platforms, recommendations, and artificial intelligence tools, big groups are trying to shape demand much earlier.
United CEO Warns of More Fare Spikes, Talks Up Possible Deals
by Meghna Maharishi
United CEO Scott Kirby is doubling down on premium, banking on high-spend travelers not flinching even if the broader economy softens.
Google Offers Live Translation to Every iPhone, No AirPods Required
by Adriana Lee
Live translation now works on any smartphone with any earbuds. One of travel's oldest frictions — not speaking the language — is becoming less of a barrier.
ALLIANZ PARTNERS + SKIFT
SkiftX spoke with Anna Kofoed, chief officer, travel protection, and member of the board of management at Allianz Partners, to explore the state of play for loyalty in the aviation industry.
MORE HEADLINES
The travel industry is moving from AI experimentation to execution, with real impact across distribution, operations, and customer experience. The Skift Data + AI Summit returns June 3 in New York City, bringing industry leaders together to share the next wave of AI applications and data strategies shaping travel.
CHART OF THE DAY
AI-driven price discovery is accelerating brand-switching when better deals surface. While adoption is strongest in discovery and comparison — particularly in India and China — the implications are global: loyalty is becoming more fluid, and price transparency is testing brand stickiness in new ways.
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SKIFT TRAVEL 200
How are public travel companies performing around the world? The Skift Travel 200 pulls the data you need to understand global market movements. Paid subscribers get full access here.
