GOOD DAY, READERS.
Booking Holdings is forming a new B2B unit that brings together Booking.com, Agoda, and Priceline to power the travel offerings for other companies, scoops Executive Editor Dennis Schaal. Agoda CEO Omri Morgenshtern is overseeing the effort, which marks a shift away from Booking's longtime approach of keeping its brands independent.
The move follows May's BKNG Ads launch and comes as Booking looks to build the kind of scale Expedia already has. B2B has become a growth engine for OTAs — Expedia is out in front and its B2B revenue grew 25% last quarter versus 8% for its consumer business.
Tomorrow at 2pm ET, we're launching a six-week series of Skift Playbooks to help the travel industry better understand all angles of its business
For our first session we turn to the business of flying. Six months into 2026, the airline industry looks very different from how the year began. War has redrawn global traffic flows, fuel prices have surged, Spirit has disappeared, consolidation has accelerated, and fortunes have shifted dramatically across regions. Airline Weekly’s Gordon Smith and Jay Shabat will guide you through it.
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Hopper Settles With the FTC Over Practices Expedia Called Out in 2023
by Dennis Schaal
Expedia ended its Hopper partnership in 2023 for 17 months over deceptive practices. Now the U.S. Federal Trade Commission, in another reputational hit, has reached largely the same verdict, with a $35 million price tag.
TRAVEL GUARD & ZURICH COVER-MORE + SKIFT
With Skift Global Forum 2026 around the corner, revisit the key insights from last year and start thinking about the conversations you'll want to be part of in September.
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SKIFT PODCAST NETWORK
Two airlines created the World Cup's best marketing moment without paying FIFA a cent, Delta launches a stripped-down business class fare that turns premium travel into a spectrum, and there's one obscure hotel metric about to tell us whether the industry's recovery is built to last.
On today's Skift Daily Briefing, Sarah Dandashy breaks down how Norwegian Air and British Airways generated massive World Cup buzz with nothing but a well-timed Instagram bet, what Delta's new Basic Business fare means for travelers trying to decide how much business class they actually need, and why incentive management fees are the number every hotel analyst will be watching this earnings season.
SKIFT TRAVEL 200
How are public travel companies performing around the world? The Skift Travel 200 pulls the data you need to understand global market movements. Paid subscribers get full access here.
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