The war with Iran could cost U.S. airlines $24 billion in additional jet fuel expenses. But businesses will face steeper airfares, as well. Depending on how long the Gulf war lasts, corporations may be just as concerned with drastically curtailed flight schedules in the Middle East and beyond. In that case, it's back to a reliance on Zoom calls to a greater degree.
EDITOR’S PICKS
United and Marriott Pitch Ad Strategies to Target Travelers on Plane and Hotel Screens
by Sean O'Neill and Meghna Maharishi
March 16, 2026
Marriott and United are pitching companies to place ads on their hotel and airline ad networks, citing BCG research that travelers spend impulsively while traveling.
Oil Hit $100. What Happens to Travel Now?
by Sarah Kopit and Seth Borko
March 13, 2026
In this episode of the Skift Travel Podcast, Sarah Kopit and Seth Borko unpack what higher fuel prices mean for airline economics, how this week’s travel chaos felt in real life, and why new Skift Research suggests Gen Z may force the industry to rethink some big assumptions.
Stripe + SKIFT
This new report, based on a survey of 368 hospitality, travel, and leisure executives, reveals how modern payments in travel and related infrastructure directly impact profitability — driving conversion, guest satisfaction, operational agility, and long-term revenue growth.
SKIFT PODCAST NETWORK
Oil hit $100, airlines are under pressure, and Gen Z is not behaving like millennials did.
In this episode of the Skift Travel Podcast, Sarah Kopit and Seth Borko unpack what higher fuel prices mean for airline economics, how this week’s travel chaos felt in real life, and why new Skift Research suggests Gen Z may force the industry to rethink some big assumptions.
SKIFT RESEARCH
What Does This Number Mean?
How are public travel companies performing around the world? The Skift Travel 200 pulls the data you need to know to understand the market. Paid subscribers get full access here.
