WHAT WE'RE TALKING ABOUT TODAY
Third-party comparison sites are outranking travel brands in AI search results. What do those sites have that hotel and airline brands donāt?
The developers behind net-zero hotels make the business case āĀ not the ethical one ā for going green.
And Google has revealed a new way to insert itself into the purchase process of consumers and their travel bookings.
Read on, below.
Skift Asia Forum Is Next Week
Last seats available for next weekās gathering of travel leaders in Bangkok.
Agoda. Grab. Hilton. Trip.com. Booking.com. Marriott. Traveloka. Klook. And the roundtables are almost full.
Don't be the person who almost went. Apply now.Ā
DONāT MISS THESE STORIES
Hotels and Airlines vs. NerdWallet and Reddit: Whoās Winning in AI Visibility
by Adriana Lee
It's not the hotel brands, airlines, or even the OTAs. It's NerdWallet.
The Net-Zero Club: The Green Hotels Rejecting Fossil Fuels
by Darin Graham
Hotels that cut fossil fuels can lower operating costs and risk and even improve guest comfort, but the industry still treats decarbonization as optional, too expensive, confusing, and hard to compare or find.
Google Now Tracks Individual Hotel Prices
by Adriana Lee
New emailed price-drop alerts for hotels give travelers another reason to circle back to Google, creating another moment Google sits between the traveler and the booking.
Global Hotel Alliance + SKIFT
New research from Global Hotel Alliance shows loyalty now drives booking, spend, and brand choice. Simplicity and real value matter most to travelers.
Travel marketing is being rewritten in real time ā and most brands are still playing by the old rules. See what 10 industry leaders are doing differently. Get the report.
MORNING HEADLINES
SKIFT PODCAST NETWORK
Hotel brands and hotel owners are playing completely different games.
In this clip from The Skift Travel Podcast, Sarah Kopit and Seth Borko break down why companies like Hilton thrive while individual hotel owners struggle.
Global brands are diversified and asset light while owners carry debt and local risk. The result owning the brand is often more profitable than owning the hotel.
For $7 a week, Skift gives you something the industry is missing ā the full picture. Subscribe today for 25% off.
CHART OF THE DAY
The Iran war has driven markets around the world up and down since early March. Travel stocks in the Skift Travel 200 ā with the exception of airlines ā have outperformed the S&P 500, even if only by small amounts. Get more insights at data.skift.com.
See more essential travel news in your search results.
