The New Skift

Good morning. A year ago, we asked what Skift would look like if we started it today. This is the answer: Skift Intelligence, and a company rebuilt around the decisions travel’s leaders have to make.

For fourteen years, people have said "I read Skift." Now they can say "I use Skift." That is the whole change, in one word. Skift has become the decision engine for the business of travel: fourteen years of journalism, research, events, and advisory work, brought together with one point of view and pointed at the decisions the people who run this industry have to make. We call it Skift Intelligence.

If you're joining us in New York City this week, you'll be able to see it live and talk to our team about what Skift can do to help you and your business. If you can’t make it to New York, don’t worry. Everyone can sign up for two weeks of free access here.

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SEPTEMBER 22—24

Skift Global Forum 2026

The room at North Javits is sold out. The stage is still open to you.

Airbnb, Uber, Booking Holdings, Hilton, and Expedia CEOs take the stage in New York this week, and the livestream carries every session live. Skift annual subscribers watch free.

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LATEST NEWS

The Next Dollar

by Rafat Ali

Travel measures success by what happens after money gets allocated: arrivals, bookings, room nights, load factors, traveler spending. We’ve built a framework around every decision that leads to those outcomes, counting the roughly 5,000 people with authority over the money, assets, and capacity that shape where the industry goes next.

The New Skift

by Rafat Ali

A year ago, we asked what Skift would look like if we started it today. This is the answer: Skift Intelligence, and a company rebuilt around the decisions travel’s leaders have to make.

Equipment Outage Triggers Flight Delays, Cancellations at Northeast Airports

by Meghna Maharishi

Airports in the New York area and Philadelphia are facing flight disruptions after the FAA issued a ground stop due to an equipment outage.

Airbnb’s Pivot: Inside Its New Push Into Hotels

by Sean O'Neill

It's shaping up to be Airbnb's biggest new business. Hotel operators who've joined are liking the new customer pool so far. But how long can it stay exclusive?

Ras Al Khaimah Wants to Be 80% Premium by 2030

by Deepthi Nair

The international guests haven't come back yet, but Ras Al Khaimah is already building luxury supply for them.

Who Owns the Journey When Travel Breaks?

ALLIANZ PARTNERS + SKIFT

Disruption exposes an accountability gap between who is technically responsible and who travelers expect to help. New research shows how brands can close the gap.

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