This website uses cookies

Read our Privacy policy and Terms of use for more information.

I spent the past weekend in Rio de Janeiro at the IATA AGM. In between running around and interviewing airline executives, I did have the chance to enjoy the beach and some Brazilian food.

Among the biggest takeaways from the IATA AGM was that consumers still want to spend on travel, even as surging fuel prices have pushed up airfares on average by 20%.

"I expected a bigger elasticity effect than we’ve seen so far. I still do expect it," said United Airlines CEO Scott Kirby. "But I’ve been a little surprised that we haven’t seen more of that so far."

Alaska Airlines told Skift that it doesn’t expect demand to materially change in the second half of the year. And WestJet CEO Alexis von Hoensbroech said demand has been so healthy that the low-cost Canadian carrier hasn’t had to change its network significantly in response to high fuel prices.

With U.S. airline earnings set to start next month, we’ll get more color on how consumers are spending during the peak summer travel season.

HOLAFLY + SKIFT

As more of travel moves into apps, live updates, mobile keys, and digital payments, connectivity is becoming a trust test for the entire experience.

EDITOR’S PICKS

Canadian Tourists Bailed On the U.S. — Canadian Airlines Still See Growth

by Meghna Maharishi
June 11, 2026

As one of the largest travel markets continues to shrink due to political tensions, Canadian carriers told Skift that U.S. travel is still producing healthy margins.

American Airlines Seeks Widebody Order to Take On Delta and United

by Meghna Maharishi
June 10, 2026

Ordering more widebodies would allow American to invest in more international growth — a key market that has fueled the profits of chief rivals Delta and United.

Airfares Are Up 20%, Demand Is Strong. Even Airline CEOs Are Surprised.

by Meghna Maharishi
June 10, 2026

Airlines across the world have been cutting capacity and raising airfares to keep up with higher fuel costs. But even as travel is becoming more expensive, consumers still want to spend.

How Curation and Scale Battle for Dominance Inside the World’s Busiest Airport Hubs

by Rafat Ali
June 10, 2026

Each Gulf hub airport converts sovereign wealth into a different theory of national relevance. Saudi Arabia is about to test whether aviation can convert something heavier — national ambition itself — into a destination economy.

Cathay Pacific CEO: Summer Demand Is Holding Up Despite Fuel Price Shock

by Gordon Smith
June 9, 2026

Strong summer demand and weakened rivals are buying Cathay room to absorb the fuel spike – the test is whether that cover holds once the peak fades.

Aviation’s 2050 Net-Zero Target Could Slip: ‘The More Likely Outcome’

by Darin Graham
June 9, 2026

Willie Walsh has acknowledged that the industry's flagship climate target may need to move, but a revised timeline will only mean something if it comes with binding commitments, not another round of aspirational pledges.

Alaska Bets Starlink Will Boost Customer Loyalty as It Scraps Basic Economy Perks

by Meghna Maharishi
June 8, 2026

Alaska is doing away with earning points on basic economy seats, but it thinks the installation of Starlink across its fleet will funnel more customer loyalty.

Middle East Airlines Face $4.3 Billion Loss — the Only Region in the Red

by Deepthi Nair
June 8, 2026

The Gulf hub model was built for scale and transfer traffic. The Iran war has disabled both.

IndiGo Lays Out 2030 Plan: 4 years to Become a Global Airline

by Peden Doma Bhutia
June 8, 2026

Four years to scale to 550 aircraft and 200 million passengers. Four years to build a widebody business while Air India races down the same long-haul runway. The clock is ticking for IndiGo.

United CEO Still Wants a Merger With American: ‘This Would Be Really Good for Consumers’

by Meghna Maharishi
June 7, 2026

United CEO Scott Kirby said he still believes a merger with American would be beneficial but that the Fort Worth carrier’s management is the main obstacle.

SKIFT PODCAST NETWORK

United CEO Scott Kirby did not hold back at IATA. In this clip from Airline Weekly Lounge, Gordon Smith and Jay Shabat break down Kirby's blunt message to Boeing and Airbus about never again building a plane with only one engine option, and why he singled out Rolls Royce by name as the one supplier he has a problem with right now.

SKIFT TRAVEL 200

How are airlines performing around the world? The Skift Travel 200 pulls the data you need to know to understand the market. Paid subscribers get full access here.