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Airlines are striking deals with satellite internet providers — mostly Elon Musk’s Starlink — and reliable connectivity has quickly gone from a nice-to-have to a competitive must. Some business travelers are booking away from carriers that don't offer it.

Most major U.S. airlines have signed with Starlink, including United, American, Alaska, Southwest, Hawaiian, and Frontier while Delta and JetBlue have bet on Amazon's Leo, which isn’t rolled out yet.

Starlink isn’t cheap. Industry estimates peg the cost of outfitting a single Boeing 737-800 at roughly $500,000, plus a $15,000 monthly service fee. For airlines, though, the math increasingly has to work. In a market where travelers choose flights partly on whether they can stream and work at 35,000 feet, staying offline is the more expensive option.

SABRE + SKIFT

Waiting for certainty could mean falling behind. A new report outlines five moves to protect revenue and margins while continuing to invest.

EDITOR’S PICKS

But Does It Have Starlink? It’s the New Must-Have, but at $500k a Plane, Somebody’s Got to Pay

September 13, 2026

Airlines are racing to get into Starlink. The installation costs are high, but airlines are betting that the service will attract more customers.

Marriott Brings Loyalty Into Corporate Booking Tools With Spotnana Deal

September 10, 2026

Marriott's best weapon for winning business travelers is its loyalty program. But until now it couldn't show loyalty information inside the booking portals corporations force employees to use. Spotnana says it can fix that.

Navan Buys BoomPop to Push Into Meetings and Events

September 9, 2026

A public travel company growing 35% is buying its way into the meetings-and-events spend that managed travel never tamed.

Emirates Pushes Premium Economy Upmarket as Business Class Gets Sliced Up

September 3, 2026

Airlines can no longer rely on passenger growth alone, so they're fighting harder for travelers who will pay more.

GMH Hotels: The $35.7 Billion Side of Hospitality Nobody Talks About

September 2, 2026

On this week's ⁠Good Morning Hospitality, A Skift Podcast⁠: Hotels Edition, ⁠Sarah Dandashy⁠ and ⁠Steve Turk⁠ are joined by ⁠Jason Gamel⁠, President and CEO of ⁠ARDA⁠, to talk vacation ownership, where the industry is headed, and what the data actually shows about owner satisfaction and sector health.

Southwest to Launch ‘at Least’ 11 Airport Lounges in Chase Partnership

September 2, 2026

Lounges are the latest step in Southwest’s rapid transformation from a low-cost domestic carrier to a full-service operator.

Reach corporate travel decision-makers and position your brand at the center of the business travel conversation by sponsoring Skift’s new report, The New Corporate Travel Landscape. Learn more today.

SKIFT PODCAST NETWORK

Airbnb just committed $250 million toward housing construction starting with an affordable development in Austin, one of the markets where short term rental regulations have hit hardest.

In this clip from Good Morning Hospitality, A Skift Podcast, the crew breaks down why this move makes perfect sense as a government relations tool, why it represents only 2% to 4% of Airbnb's cash on hand, and why the timing raises the question of why they did not do this years ago.

SKIFT TRAVEL 200

How are public travel companies performing around the world? The Skift Travel 200 pulls the data you need to know to understand the market. Paid subscribers get full access here.