🫩 Too Much Content Makes Attendees Check Out

IN THIS EDITION

Tips on how to source handmade gifts from local artisans for your events.
A new book guides planners to reach leadership positions.
Attendees don’t want to navigate complex agendas, they expect personalization.
The events industry is lacking a way to report unethical and illegal behavior.

Read on below.

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FEATURED STORIES

8 Tips for Sourcing Artisan Gifts for Your Event

by Barbara Scofidio

Handmade gifts by local artists are always a hit with attendees. But finding artists who can create large quantities with a short lead time can be challenging.

Planners Want a Seat at the Table. Here’s the Price of Admission.

by Miguel Neves

Nobody gets promoted for knowing how many croissants to order. A new book argues that planners who keep leading with execution will keep getting treated like order-takers — and offers a way out.

Events Are Overprogrammed, and Attendees Are Checking Out

by Andrea Doyle

Events are lagging behind the personalization standard set by digital platforms. Without guided experiences, attendees disengage, and retention suffers.

New Report: How to Justify Every Dollar Spent On Your Event

ITA Group + Skift Meetings

As budgets tighten, proving the value of meetings matters more than ever. A new report breaks down how event spend contributes to long-term ROI — from revenue impact to employee engagement.

Download the Free Report

RECOGNITION

You can win Skift IDEA Awards in five meetings and events categories: hotels, venues & convention centers, destination marketing organizations, event technology, and cruise lines.

Lock in the lowest price today, then submit your entry by July 1.

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Events Industry Whistleblowers Have Nowhere to Go