Hilton CEO Chris Nassetta called for a coordinated national strategy to market the U.S. as a destination abroad. The country's share of global inbound tourism has fallen in half over the past few decades, from 10% to 5%.
And Hyatt’s CFO said that wealthy travelers are rerouting their travel plans rather than canceling them. That dynamic has insulated the hotel giant from the simultaneous geopolitical shocks of the Iran war and flare-up of cartel-related violence in Puerto Vallarta.
EDITOR’S PICKS
New Research: Why All-Inclusive Travel Is Having a Moment [SPONSORED]
by Hyatt's Inclusive Collection + Skift
March 12, 2026
All-inclusive vacations are becoming more popular with travelers, who are seeking highly personalized experiences and a wide range of activities that maximize their travel investments. New data proves that this is more than a trend.
ALLIANZ PARTNERS + SKIFT
Flexible bookings aren’t enough anymore. When trips carry higher emotional and financial stakes, loyalty comes from care in moments of disruption. Leading hospitality brands are turning travel protection into a new standard of guest experience.
SKIFT PODCAST NETWORK
In this Skift Research promo, Head of Research Seth Borko and Senior Analyst Robin Gilbert-Jones break down findings from our new report, “The New Economics of Hotel Brand Expansion.” They explain why brand portfolios have doubled, yet Skift Research did not find a consistent link between more brands and stronger property-level financial results, and why RevPAR growth has softened over the same period.
SKIFT RESEARCH | DATA
Market Performance
How are public hotel and accommodation companies performing around the world? The Skift Travel 200 pulls the data you need to know to understand the market. Paid subscribers get full access here.
