You can’t always get what you want with the new base fare United is rolling out for Polaris passengers on certain transcontinental and long-haul flights. Yes, a checked bag, a carry-on, and entry into United Clubs are included in the new tiered fares, but passengers will have to pay an extra fee to select a business class seat.

Will other airlines follow United’s lead? This is just what business travel needed — more complexity.

ZS + SKIFT

Nearly 90% of travel executives see revenue diversification as essential for future resilience, yet many struggle to turn ideas into action — a challenge Skift, ZS Associates, Marriott International, and AWS explored in their webinar, "Beyond the Core: Travel's Blueprint for Diversified Growth."

Are there too many hotel brands or not enough? In this clip from Good Morning Hospitality, hosts Sarah Dandashy and Steve Turk are joined by Sean O’Neill, Skift's Senior Hospitality Editor, to challenge the idea that hotel brands are overcrowded.

Instead, they argue the real issue is consistency; travelers aren’t struggling with too many choices, they’re struggling to find a hotel experience they truly connect with.

The conversation explores why more distinct, well-executed brands could actually improve the guest experience if companies can deliver on them.

How are public travel companies performing around the world? The Skift Travel 200 pulls the data you need to know to understand the market. Paid subscribers get full access here.