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Airbnb’s Brian Chesky is putting together — and seeking funding for — an AI Lab that would be separate from Airbnb. Is he building it to enhance Airbnb’s AI capabilities, or is it that he can’t resist immersing himself, like his buddy Sam Altman at OpenAI, in the next big thing?

In 2017, then-Expedia CEO Dara Khosrowshahi became CEO of Uber, drawn by what was seen at the time as a once-in-a-lifetime opportunity in the gig economy. Was building an AI Lab just too much for Chesky to resist? Chesky is keeping his day job at Airbnb, of course, but where will his passion be?

ZS + SKIFT

The premium play with the highest return potential will likely come through customers brands already serve. Start with the one or two of these personas who already move through the business in volume, and build from there.

EDITOR’S PICKS

Why Chesky Is Building His AI Lab Outside Airbnb

June 17, 2026

The smartest read of Chesky’s AI lab is that he learned the exact lesson of Meta’s metaverse: if you’re going to make a bet the market will punish, don’t make it where the market can see it.

Why Amex Spent $700 Million on TheFork and What’s Next for Tripadvisor

June 16, 2026

Tripadvisor now has almost all its focus on experiences and may not see the need to sell Viator — a disappointment for some investors.

Amadeus’ New AI Tools Are Part of a Bigger Hotel Booking Plan — Exclusive

June 16, 2026

Amadeus will publicly introduce two hotel AI tools at HITEC, but its bigger play is infrastructure. As AI agents move closer to travel booking, the GDS wants to help define how hotels are found, priced, changed, and paid for.

Tripadvisor To Sell TheFork for $700 Million to Fuel Its Bet on Experiences

June 15, 2026

The sale gives Tripadvisor the cash to chase the $1 trillion experiences market through Viator.

Vrbo Is Launching Sponsored Listings — with Expedia.com Placements to Come

June 10, 2026

Vrbo and Expedia are seizing an obvious opportunity in vacation rental sponsored listings. Airbnb will get there eventually too.

Skyscanner CEO on Agentic Booking and the Future of Flight Metasearch

June 8, 2026

Given Skyscanner's leading global footprint in flights, it isn't hard to envision an LLM extracting it from Trip.com Group to accelerate building a travel vertical.

Booking.com CTO: The New Bottleneck Is Teamwork

June 3, 2026

Many of the pressing issues in AI implementation are organizational, not technological.

Expedia Tech Exec on Build Versus Buy: Keep Customer Data Close

June 3, 2026

Acquiring a shiny company to boost your AI ambitions may seem appealing, but buying can sometimes set a company back.

After Sonder’s Collapse, Francis Davidson Returns With an AI Travel Agent

June 2, 2026

Another AI travel agent might not be news. One built by the founder of Sonder, with something to prove, is.

Expedia Names Ex-Pinterest Exec to Lead Ads. The Pitch: Real Bookings, Not Intent.

June 1, 2026

Expedia's advertising program has one thing that Google and Meta can't offer — confirmed bookers. As such, advertisers can target travelers with set plans and try to entice them to book additional products.

SKIFT PODCAST NETWORK

In this clip, Vipul Hingne explains Booking’s core principle for AI (and any tech at scale): shipping is not enough. If you deploy something without the ability to operate it, it won’t work.

SKIFT TRAVEL 200

How are public travel tech companies performing around the world? The Skift Travel 200 pulls the data you need to know to understand the market. Paid subscribers get full access here.