GOOD DAY, READERS.
Visa has launched Visa Destinations, a consumer-facing travel platform offering cardholders curated experiences, dining, and shopping across 10 cities. Unlike most travel sites, where users input their desired dates and destinations, Visa Destinations is organized around in-destination experiences and restaurants.
It's a sign of the emerging competition in travel, writes Executive Editor Dennis Schaal. It’s no longer just OTA vs. OTA, or OTA vs. the credit-card companies. Now, it’s the network provider itself, sitting above every issuer, building direct relationships with the same merchants the travel industry has spent a decade locking up.
Skift Global Forum
The question Visa just forced is the one travel's leaders are already circling: when a new layer sits above every issuer and goes direct to the merchant, who actually owns the customer?
That fight gets argued out in person this September, with the CEOs of Hilton, Booking Holdings, Expedia, and Accor among the leaders on stage at the North Javits Center, New York City, September 22-24.
DON’T MISS THESE STORIES
Visa Steps Into Travel — and Into Competition With Its Own Card Issuers
by Dennis Schaal
Visa just officially launch a consumer travel site that competes with the banks that pay Visa to issue their cards. That's the real story here, the structural conflict of a payment network establishing direct relationships with cardholders and entering into the banks' own travel businesses.
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At Skift Data + AI Summit 2026, industry leaders explored how AI is redefining personalization, trust, and the path to purchase.
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SKIFT PODCAST NETWORK
Marriott just announced W Apartments Cleveland opening in 2027 and St. Regis is breaking ground in Miami. Branded residential is booming. But in this clip from Good Morning Hospitality, A Skift Podcast: Hotels Edition, Sarah Dandashy and Steve Turk get honest about what happens after the sale, why international buyers putting money into these Miami towers are calling for help covering their mortgages, and the gap between what developers promise and what the rental pool actually delivers.
The lifestyle is real. The return on investment is not always.
SKIFT TRAVEL 200
How are public travel companies performing around the world? The Skift Travel 200 pulls the data you need to understand global market movements. Paid subscribers get full access here.
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