Uber can sell you almost anything, but can't help you decide what to buy. Google Maps knows everything about the world around you, then hands you off when it's time to make a purchase.

They're the two credible super app contenders in the West, but seven years after Skift first asked if Maps could pull it off, neither has cracked it. Skift founder and CEO Rafat Ali breaks down why the West may never get a real super app — and what to watch for next.

TOURISM DEVELOPMENT FUND + SKIFT

The next five years in Saudi Arabia tourism will determine the global order of the travel industry for the next 50 years. Based on a new survey of over 400 travel executives, this new research explores five paths to sustainable success in travel and tourism investments across the Kingdom.  

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Three years ago, the first AI model dropped. One year ago, agentic search was in the single digits. Today, it accounts for more than half of all searches.

In this clip from Good Morning Hospitality, A Skift Podcast, Michael Goldin, Brandreth Canaley, and Wil Slickers break down what that speed of change actually means for travel distribution. OTAs have spent billions dominating Google SEO and SEM. They are the incumbents, and they are in pole position. But the window between now and when they fully adapt is a real opportunity for individual operators, management companies, and hotels to get found through agentic search first and cut the middleman out entirely.

How are public travel companies performing around the world? The Skift Travel 200 pulls the data you need to understand global market movements. Paid subscribers get full access here.

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