GOOD DAY, READERS.
Satisfied travelers aren't loyal travelers. That's the uncomfortable finding from Skift Research's new report on destination loyalty, which surveyed 500+ U.S. travelers and uncovered a paradox: the people most likely to recommend a destination are often the least likely to return to it. In a world where travel doubles as self-expression and social capital, novelty beats familiarity – and the metrics destinations have relied on for years are quietly failing them.
Enter the Skift IDEA Awards
Have a standout idea shaping travel’s future? The Skift IDEA Awards celebrate the industry’s most innovative, creative, and impactful work. Submit your entry and get recognized alongside the leaders redefining travel. Deadline is July 1.
DON’T MISS THESE STORIES
They Love You — But Are Not Coming Back: What Destinations Get Wrong About Repeat Travelers
by Saniya Zanpure
Repeat visitation must be actively earned, not assumed as a result of satisfaction.
America’s Travel Problem Is Getting Worse
by Seth Borko
International travel to the United States dropped another 14%, raising new questions about America’s image abroad just weeks before the World Cup begins.
Selling the Unscripted City
by Rafat Ali
NYC still has the thing every other city wants, and no other city can buy: strangers worth talking to, singing with, eating with, arguing with, and falling in love next to.
GLOBAL HOTEL ALLIANCE + SKIFT
New research from Global Hotel Alliance shows loyalty now drives booking, spend, and brand choice. Simplicity and real value matter most to travelers.
For $7 a week, Skift gives you something the industry is missing – the full picture. Subscribe today for 25% off.
MORNING HEADLINES
SKIFT PODCAST NETWORK
Travel prices climb at twice the rate of inflation, the U.S. eases visa rules for World Cup fans, and Abu Dhabi reveals the future home of its massive Sphere venue.
On today’s Skift Daily Briefing, Sarah Dandashy breaks down why rising fuel costs are pushing travel prices sharply higher across flights, hotels, and transportation, how the U.S. is trying to remove barriers for international World Cup visitors, and why Abu Dhabi’s new Sphere project is part of a much bigger entertainment and tourism strategy.
PERSONNEL MOVES
This week's people moves shaping the industry. Let us know about a move.
Uber promotes Jill Hazelbaker to president and chief corporate affairs officer.
Viking Cruises names Leah Talactac CEO. Former CEO Torstein Hagen will be Executive Chairman.
Amy Martin Ziegenfuss named Chief Marketing Officer of Six Flags after being the CMO at Carnival Cruise Line. Six Flags is in the middle of a turbulent post-merger integration with Cedar Fair and hiring Martin Ziegenfuss shows new CEO John Reilly intends to run Six Flags less like a theme park company and more like a hospitality business.
Javier Rosenberg moves to Concert Golf Partners as COO from Northwood Hospitality as President. Private clubs are borrowing from luxury hospitality playbooks.
Mark Charlinski named Chief Commercial Officer at LogicIQ after being Chief Revenue Officer at Condo Control.
Timothy Franzen moves to Ginsberg Jacobs as Partner and Chair of Hospitality Real Estate Practice from Sharpedge Hospitality Advisors as Managing Principal.
Megan Anderson is leaving travel tech all together. She'll be the new Chief Customer Officer at Constant Contact after being the Chief Customer Officer at Toast. Big loss.
Skift Executive Search connects travel-related companies with top-tier talent, ensuring the right leadership is in place to drive innovation and growth. See our case studies.
SKIFT TRAVEL 200
How are public travel companies performing around the world? The Skift Travel 200 pulls the data you need to understand global market movements. Paid subscribers get full access here.
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