Did you read “AI” in the headline and think, “Oh, so, what’s AI doing now?”
Well, spoiler alert… we’re going to tell you what it’s not doing.
And that, as it turns out, might be rather more interesting.
I was reading this Create Consulting report recently and was surprised to know how AI recommends destinations.
So, while we are asking AI to help us choose where to go? it is also getting to decide which places we get to choose from?
AI tends to favor destinations that are easy to explain — safe, accessible, visa-friendly and, crucially, well documented online. The more information there is about a place, the easier it is for AI to recommend it. The more it recommends it, the more information gets created. See where this is going?
And suddenly the humble travel shortlist starts looking a little less innocent.
Because in a world where we’re increasingly asking our AI brains to do the thinking for us, perhaps we should spend a little more time questioning them, too.
After all, you can’t have a spontaneous holiday if the algorithm has already ruled it out.
Skift Aviation Forum
Profitability, capacity, AI, loyalty: the questions that set aviation's agenda for the year get argued out in one room, in one day.
The CEOs of International Airlines Group, Breeze Airways, and Los Angeles World Airports are among the first confirmed for the 6th annual Skift Aviation Forum, November 12 at TWA Hotel, JFK.
CLARITYPAY + SKIFT
On Airline Weekly Lounge, ClarityPay CEO Houman Motaharian explains how its JetBlue partnership could turn financing into a loyalty engine.
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