This website uses cookies
Read our Privacy policy and Terms of use for more information.
Quarterly
Thought leadership from Skift Advisory.
I consent to receive newsletters via email. Sign up Terms of service.
The OTA will soon have its brands deploying three trip-planning chatbots, and it is also funding two native AI internal startups.
Sep 16, 2026
The Daily
Creators spark travel dreams, but someone else books the trip.
The Prompt
Google's EU travel search sets distribution lanes. Meta’s Muse AI agent: What lanes?
Sep 15, 2026