Getting into Disney didn’t get much pricier this year. Skipping the line did.
The latest round of price hikes from Disney largely targets premium add-ons while keeping lower-tier tickets stable. The ceiling on Disney World’s Lightning Lane Premier Pass, which lets visitors skip ahead in line, is up $50. Disneyland Park Hopper add-ons are up $5 to $15, while Disney World annual passes are up as much as $120.
Chief Financial Officer Hugh Johnston last month said Disney wants to build an on-ramp for young families who will keep visiting as their wealth builds. Disneyland’s cheapest one-day ticket has held steady at $104 since 2019, and the company has rolled out discount programs targeting local residents and evening-only guests.
Domestic park attendance rose 3% last quarter, and per cap spending rose 4%. Johnston said much of that per cap growth comes from add-ons like Lightning Lanes, VIP tours, and high-end restaurants.
Skift Global Forum
The CEOs rewiring travel made their case in New York, and all three days are now on demand.
Airbnb on rebuilding as an AI-native company, alongside Uber, Booking Holdings, Expedia, and Hilton on what comes next, plus a surprise turn from Prince Harry telling the room there is no successful travel industry without successful destinations. Annual subscribers stream it free.
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Alaska Airlines shifts its growth strategy away from a capacity-constrained Seattle toward Portland and San Diego, Vrbo faces host backlash after more than doubling commissions with just a month's notice, and Disney's latest price hikes leave base tickets alone and go straight for the extras.
