Wanderlust

The latest on tourism and experiences.

Wanderlust

🇫🇷 Can American Tourism Dethrone France by 2030?

Trump got a bold pitch from travel execs this week: 100 million visitors by 2030.

Bailey Schulz, Global Tourism Reporter

Sep 3, 2026

Wanderlust

Fred Dixon's NYC Homecoming🗽

Our scoop was confirmed: Dixon is heading back to NYC Tourism.

Bailey Schulz, Global Tourism Reporter

Aug 27, 2026

Wanderlust

Iceland and Spain's Eclipse Bet 🌑

Two minutes of darkness won’t fix overtourism, but Iceland and Spain are betting it can help.

Bailey Schulz, Global Tourism Reporter

Aug 13, 2026

Wanderlust

Disney Leans on Locals 🏰

Booming U.S. parks are offsetting a weaker consumer in Asia.

Bailey Schulz, Global Tourism Reporter

Aug 6, 2026

Wanderlust

Tourists Evacuate Greece as Europe's Fires Spread

The EU warns Italy could be next.

Bailey Schulz, Global Tourism Reporter

Jul 30, 2026

Wanderlust

World Cup Travel, By the Numbers ⚽

Hotels won on rate, but inbound tourism fell.

Bailey Schulz, Global Tourism Reporter

Jul 23, 2026

Wanderlust

Where Are the Football Fans? ⚽

Visitors from the UK to surged in June. Total overseas arrivals to the U.S. still fell.

Bailey Schulz, Global Tourism Reporter

Jul 16, 2026

Wanderlust

Can Cabo Verde Cash In? ⚽

The island nation lost to Argentina, but travel searches are soaring.

Bailey Schulz, Global Tourism Reporter

Jul 9, 2026

Wanderlust

Who's Really Winning the World Cup? ⚽

Hotel occupancy rates didn't spike, but interest in ranch sure did.

Bailey Schulz, Global Tourism Reporter

Jul 2, 2026

Wanderlust

Europe's Meltdown 🌡️

The Louvre, Eiffel Tower, and the changing of the guard all went down in this week's heat.

Bailey Schulz, Global Tourism Reporter

Jun 25, 2026

Wanderlust

Who Can Afford July 4 Travel? 💸

AAA expects car and air travel to be relatively flat compared to last year.

Bailey Schulz, Global Tourism Reporter

Jun 18, 2026

Wanderlust

Kickoff is Here. Will a Bookings Surge Follow? ⚽

Demand is running behind. Operators are counting on a late rush.

Bailey Schulz, Global Tourism Reporter

Jun 11, 2026

Wanderlust

⚽ The U.S.' Own Goal

Host cities banked on a tourism windfall, but numbers are falling short of expectations.

Bailey Schulz, Global Tourism Reporter

Jun 4, 2026

Wanderlust

Travel's Big Bet on Content Creators 📱

Travel brands are turning to YouTubers and TikTokers to win over young travelers.

Bailey Schulz, Global Tourism Reporter

May 28, 2026

Wanderlust

The K-Shaped World Cup ⚽

Luxury travelers want “the experience.” FIFA wants to cash in.

Bailey Schulz, Global Tourism Reporter

May 14, 2026

Wanderlust

Where Are All the Canadians? 🇨🇦

U.S. Airbnbs are missing their neighbors from up north.

Bailey Schulz, Global Tourism Reporter

Apr 30, 2026

Wanderlust

The World Cup's $150 Train Ride ⚽

It’s not just seat prices that are squeezing fans.

Bailey Schulz, Global Tourism Reporter

Apr 23, 2026

Wanderlust

🇫🇷 Can American Tourism Dethrone France by 2030?

Fred Dixon's NYC Homecoming🗽

Iceland and Spain's Eclipse Bet 🌑

Disney Leans on Locals 🏰

Tourists Evacuate Greece as Europe's Fires Spread

World Cup Travel, By the Numbers ⚽

Where Are the Football Fans? ⚽

Can Cabo Verde Cash In? ⚽

Who's Really Winning the World Cup? ⚽

Europe's Meltdown 🌡️

Who Can Afford July 4 Travel? 💸

Kickoff is Here. Will a Bookings Surge Follow? ⚽

⚽ The U.S.' Own Goal

Travel's Big Bet on Content Creators 📱

The K-Shaped World Cup ⚽

Where Are All the Canadians? 🇨🇦

The World Cup's $150 Train Ride ⚽

Featured Authors

Sarah Kopit, Skift Editor-in-Chief

Rafat Ali, Skift Founder & CEO

Dennis Schaal, Skift Executive Editor

Seth Borko, Head of Skift Research

Adriana Lee, Travel Tech Reporter

Sean O'Neill, Senior Hospitality Editor

Meghna Maharishi, Airline Reporter