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Data Pulse

Proprietary insights from Skift Research.

How Experience Builds Loyalty

Data Pulse

How Experience Builds Loyalty

Getting visitors to return to a destination requires more than marketing.

Seth Borko, Head of Skift Research

May 13, 2026

Agentic AI Tools: Who Wins?

Data Pulse

Agentic AI Tools: Who Wins?

Who stands to benefit from the new suite of agentic AI tools in travel?

Seth Borko, Head of Skift Research

Mar 5, 2026

Featured Authors

Oliver Buchannon

Sarah Kopit, Skift Editor-in-Chief

Oliver Buchannon

Rafat Ali, Skift Founder & CEO

Oliver Buchannon

Dennis Schaal, Skift Executive Editor

Oliver Buchannon

Seth Borko, Head of Skift Research

Oliver Buchannon

Adriana Lee, Travel Tech Reporter

Oliver Buchannon

Sean O'Neill, Senior Hospitality Editor

Oliver Buchannon

Meghna Maharishi, Airline Reporter