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The Prompt

A Glitch in the AI Framework?

The Prompt

A Glitch in the AI Framework?

The new framework could give travel a win on AI development, but does nothing for the pricing fight that's already began.

Adriana Lee, Travel Tech Reporter
Adriana Lee, Travel Tech Reporter

Mar 27, 2026

Travel's AI Future Is in the Missing Middle

The Prompt

Travel's AI Future Is in the Missing Middle

The real AI battle in travel isn't booking — it's what comes before.

Adriana Lee, Travel Tech Reporter
Adriana Lee, Travel Tech Reporter

Mar 20, 2026

The Hotel Industry’s AI Race

The Prompt

The Hotel Industry’s AI Race

All the big hotel brands are making bets on AI, but they all have the same end goal: More direct bookings.

Adriana Lee, Travel Tech Reporter
Adriana Lee, Travel Tech Reporter

Mar 13, 2026

The AI Agents Nobody Is Asking For

The Prompt

The AI Agents Nobody Is Asking For

AI will definitely disrupt the booking status quo, but are the tools being built the ones consumers want?

Adriana Lee, Travel Tech Reporter
Adriana Lee, Travel Tech Reporter

Mar 6, 2026

Featured Authors

Oliver Buchannon
Sarah Kopit, Skift Editor-in-Chief
Oliver Buchannon
Rafat Ali, Skift Founder & CEO
Oliver Buchannon
Dennis Schaal, Skift Executive Editor
Oliver Buchannon
Seth Borko, Head of Skift Research
Oliver Buchannon
Adriana Lee, Travel Tech Reporter
Oliver Buchannon
Sean O'Neill, Senior Hospitality Editor
Oliver Buchannon
Meghna Maharishi, Airline Reporter

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