The Prompt

How AI and tech are changing travel.

The Prompt

What AI Can't Do

AI disintermediation isn't coming for travel infrastructure, and builders just proved why.

Adriana Lee, Travel Tech Reporter

Jun 12, 2026

The Prompt

AI Showed Travel the Bill

The cost of AI in travel is getting quantified faster than the payoff.

Adriana Lee, Travel Tech Reporter

Jun 6, 2026

The Prompt

Building Season, Shallow Moats

Skift spotlights the most influential AI operators in travel right now — and the challengers closing in.

Adriana Lee, Travel Tech Reporter

May 29, 2026

The Prompt

Everyone, Everywhere, All at Once

Travel's platform boundaries blurred in a single week.

Adriana Lee, Travel Tech Reporter

May 22, 2026

The Prompt

The $4 Billion AI Deployment Question

OpenAI wants to embed engineers inside travel companies. Some aren't waiting.

Adriana Lee, Travel Tech Reporter

May 15, 2026

The Prompt

Earnings Week: AI Free-for-All

Every major travel company named its AI strategy this week. None of them matched.

Adriana Lee, Travel Tech Reporter

May 9, 2026

The Prompt

🔌 Travel Booking on Old Pipes

AI is rewiring travel discovery, but on the back end distribution has not made an equal leap forward.

Adriana Lee, Travel Tech Reporter

May 1, 2026

The Prompt

The Real AI Travel Bigwigs

Travel brands have serious competition guiding AI models to the info that consumers ask for.

Adriana Lee, Travel Tech Reporter

Apr 17, 2026

The Prompt

Who's Chasing Travel's Top AI Talent

You can learn a lot about a company's AI ambitions by looking through their job listings.

Adriana Lee, Travel Tech Reporter

Apr 10, 2026

The Prompt

Pizza, Sunglasses and the Future of Travel Tech

Amazon's Alexa started with ordering a pizza with AI, but it now has travel in its sights.

Adriana Lee, Travel Tech Reporter

Apr 3, 2026

The Prompt

A Glitch in the AI Framework?

The new framework could give travel a win on AI development, but does nothing for the pricing fight that's already began.

Adriana Lee, Travel Tech Reporter

Mar 27, 2026

The Prompt

Travel's AI Future Is in the Missing Middle

The real AI battle in travel isn't booking — it's what comes before.

Adriana Lee, Travel Tech Reporter

Mar 20, 2026

The Prompt

The Hotel Industry’s AI Race

All the big hotel brands are making bets on AI, but they all have the same end goal: More direct bookings.

Adriana Lee, Travel Tech Reporter

Mar 13, 2026

The Prompt

The AI Agents Nobody Is Asking For

AI will definitely disrupt the booking status quo, but are the tools being built the ones consumers want?

Adriana Lee, Travel Tech Reporter

Mar 6, 2026

Featured Authors

The Prompt

What AI Can't Do

AI Showed Travel the Bill

Building Season, Shallow Moats

Everyone, Everywhere, All at Once

The $4 Billion AI Deployment Question

Earnings Week: AI Free-for-All

🔌 Travel Booking on Old Pipes

The Real AI Travel Bigwigs

Who's Chasing Travel's Top AI Talent

Pizza, Sunglasses and the Future of Travel Tech

A Glitch in the AI Framework?

Travel's AI Future Is in the Missing Middle

The Hotel Industry’s AI Race

The AI Agents Nobody Is Asking For

Featured Authors

Sarah Kopit, Skift Editor-in-Chief

Rafat Ali, Skift Founder & CEO

Dennis Schaal, Skift Executive Editor

Seth Borko, Head of Skift Research

Adriana Lee, Travel Tech Reporter

Sean O'Neill, Senior Hospitality Editor

Meghna Maharishi, Airline Reporter