The Prompt
The new framework could give travel a win on AI development, but does nothing for the pricing fight that's already began.
Mar 27, 2026
The real AI battle in travel isn't booking — it's what comes before.
Mar 20, 2026
All the big hotel brands are making bets on AI, but they all have the same end goal: More direct bookings.
Mar 13, 2026
AI will definitely disrupt the booking status quo, but are the tools being built the ones consumers want?
Mar 6, 2026